One of the most important decisions every business owner would be expected to make, is to name their business. To make this easier for you an intended business owner, we have provided 9 steps that would help you choose the right name for your business.
ORIGINALITY: It is important that you pick a name that is original to your business and doesn’t sound like something that has been heard before. It is also important that you ensure the name reflects the uniqueness and originality of your business.
ACCESSIBILITY: It is very essential that you pick a name that is easy to pronounce and remember by people as this will make your business to be easily remembered by your customers and potential customers.
MEANINGFUL: Pick a name that is meaningful to not just you buy also tells a story abourt your brand and its values to the everyone that would interact with your brand.
DYNAMIC: its important that you pick a name that is dynamic enough to continually sound modern despite the advancement of the society. Considering dynamism, its important that you pick a name that wouldn’t place a barrier to the growth/expansion of your business.
OTHER LANGUAGES: Please do not limit yourself to the English language, consider other languages like; Igbo, Yoruba, Arabic, French, etc, you can even coin a name from two or more languages, just ensure whatever you coin sounds good and has a meaning.
RESEARCH: Don’t just think about your name, research, surf the net, check dictionaries, encyclopedia, etc, do not limit yourself in your search.
LOVE: it is expected that by this time you have narrowed doen to acouple, from that list, pick two or three of those names that you love the most, it is important that you pick names that you love as you would be spending a lot of time and resources marketing the business.
USER SURVEY: After narrowing down, please ask your friends, family and clients their opinion on the names.
REGISTER: Please register your name immediately you pick it to ensure its available for you and also to ensure no one else uses the name.
